The Women’s World Cup, and the ‘Netflixication’ of sport

In this week’s Sports Loft Podcast, we explore the broadcast and sponsorship landscape surrounding the 2023 FIFA Women’s World Cup, NWSL and Super League.

To unpick it all, we’ve called upon Jenny Mitton, director and women’s sport lead at M&C Saatchi Sport and Entertainment, who’s worked on some of the biggest sports sponsorships of recent times. Joining Jenny and host Yanni Andreopoulos are returning guests Tom Read, chief commercial officer of Spalk, and FEVO’s chief revenue officer, Josh Rose. Our panel assesses the state of play when it comes to broadcast infrastructure, sponsorship activations, commercial opportunities and more. 

And in the second part, we switch gears to explore the fascinating landscape of sports content streaming. As Netflix hints at venturing into live sports, potentially launching a new golf competition, we ponder its implications for the industry and ask whether some sports need Netflix more than Netflix needs sport. Answers on a postcard please.

 

Timestamps

• 02:00 – Favourite sporting moments of the week
• 06:30 – The viral Orange Women’s World Cup ad
• 12:30 – Investment in broadcast production around the women's game
• 17:15 – The opportunities around women's football and other sports
• 25:20 – Does sport need Netflix more than Netflix needs sport?
• 27:50 – The changing landscape of sports distribution
• 30:30 – Which stories should Netflix and others focus on?

 

This episode references:

• The Drum – The Orange Women’s World Cup ad is dividing the internet