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On the Sports Loft Podcast, we talk to the innovators shaping the future of the sports industry. Our guests include tech pioneers building groundbreaking companies, leading executives from the world’s biggest teams and leagues, and investors driving advancements in sports, media and entertainment.
Episodes
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorship lead at Sage.
The conversation focuses on the evolution of sports sponsorship, exploring how new technologies are providing additional rights and diverse activation opportunities for sponsors. Our two guests bring unique perspectives, with Jason specialising in commercial contracts, technology, media and law, while Sally oversees Sage's sponsorship portfolio, including partnerships with MLB, Six Nations rugby and The Hundred cricket.
Our favourite bits include Sally explaining the differing strategies behind why Sage is engaged in sports in multiple markets, and Jason’s explanation of how the US and UK contrast when it comes to contract law around such sponsorships.
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