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On the Sports Loft Podcast, we talk to the innovators shaping the future of the sports industry. Our guests include tech pioneers building groundbreaking companies, leading executives from the world’s biggest teams and leagues, and investors driving advancements in sports, media and entertainment.
Episodes
Wednesday Jul 31, 2024
Wednesday Jul 31, 2024
In this episode, the Charlie and Yanni chat with Bob Thomson, the founder of Storyteller, a company that enables brands to integrate vertical video stories into their apps and websites.
They discuss the rise of vertical video formats like Stories and Reels, the power of narrative in sports, and how Storyteller helps sports teams and rights holders deliver engaging content to fans. Storyteller is a platform that helps clients create and deliver vertical content in a compelling and personalised way. Clients, such as the LA Rams and FC Barcelona, have seen positive results in terms of increased engagement and video views after implementing Storyteller. The platform also offers opportunities for commercialisation, including sponsored content and full-screen ads.
Timestamps:
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07:00 – Overview of Storyteller
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08:16 – The rise of vertical video
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19:39 – Creating vertical-specific Content
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23:32 – The components of the Storyteller platform
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29:00 – Success stories: LA Rams and FC Barcelona
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33:00 – Monetising content and selling merchandise
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38:00 – Building partnerships
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49:00 – The dream client
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