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On the Sports Loft Podcast, we talk to the innovators shaping the future of the sports industry. Our guests include tech pioneers building groundbreaking companies, leading executives from the world’s biggest teams and leagues, and investors driving advancements in sports, media and entertainment.
Episodes
Monday Oct 12, 2020
Monday Oct 12, 2020
How are athletes becoming such great content creators? How are leagues and rights holders helping them to do this? We talk to social content tool Greenfly's CEO Daniel Kirschner and SailGP's CMO Tim Godfrey about how they're doing this. Our founder Charlie Greenwood outlines why he’s excited to work with Greenfly, part of the Sports Loft family.
Daniel recalls how he founded the company with his cousin, ex-Mets player Shawn Green, to connect players, leagues and fans through content. We chat to SailGP’s Tim Godfrey about how he’s helped launch a new sport in 2019, that’s now broadcast to millions. The annual competition has attempted to “redefine sailing” and has attracted a younger audience on social media through “personality led” content.
Giving athletes access to immediate content at their fingertips has ensured authenticity and enabled SailGP to work with their sponsors to create campaigns that are relevant to both parties and fans. Daniel highlights how producing content frequently is important to maintain engagement and then explains how rights holders are monetizing content and using that to expand sponsorship contracts.
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Wednesday Sep 30, 2020
Wednesday Sep 30, 2020
Data plays an increasing role in elite sports performance management. We chatted to Jesus Perez, assistant manager to Mauricio Pochettino at Tottenham Hotspur for five years, and Zone7’s Tal Brown about data informed decision making.
Both set out that context is king. Someone needs to analyse the data. Coaches, like Perez and Pochettino, are the point at which data sets merge and decisions are needed. If done well, clubs can save money because their players are not picking up wages while injured, estimated at £35m a year in the Premier League. They discuss how managers have to be held accountable for players getting injured if the data said they needed a rest.
Tal said: “when I'm asked by investors in Silicon Valley ‘why are you in sports, it's not a very big market? There are no sports teams in the Fortune 500.’ My answer is that if you want to create technology for human performance, you need data about it and going back 2, 3, 4 years, the only the only industry that had this kind of data at scale consistently is sports.”
Jesus discusses how he has used data to understand players and gives examples from his time at some of the biggest clubs in England and Spain.
Monday Sep 14, 2020
Monday Sep 14, 2020
Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could become a vital part of the balance sheet.
Friday Aug 21, 2020
Friday Aug 21, 2020
Yanni Andreopoulos from Sports Loft chats to Slate's cofounder and COO Eric Starc for our member series. They discuss the company's founding, about Eric's experience at NFL and about the growing role social media plays in connecting sports teams with their fans. They debate how covid has increased social media's importance for teams, who found they had no other touchpoint with fans during lockdown. There's a look to the future and how social media can be monetised by teams, as long as they focus on authentic content.
Wednesday Aug 05, 2020
Wednesday Aug 05, 2020
Yanni Andreopoulos from Sports Loft chats to Sports Loft member Satisfi Labs' CEO Donny White and the KNVB's captain of knowledge development and innovation, Giel Kirkels, about the future of the fan experience. They talk about the impact of covid, how fans will experience sports as they resume and look ahead to the future. We also hear from our founder Charlie Greenwood about working with Satisfi Labs to enhance the fan experience.
Friday Jul 17, 2020
Friday Jul 17, 2020
Drew Barrand from Sports Loft and Prophet's co-founders Dean Sisun and Jake Benzaquen talk about what the secondary betting marketplace does, how the company has grown since inception and how they addressed the challenges of no sports during covid.
Friday Jul 17, 2020
Friday Jul 17, 2020
Drew Barrand from Sports Loft and Andrew Hall, CEO of Formalytics talk about how the company came to solving the problem of knowing whether you are getting better at football or not. Using AI, a phone and their app, you can do that. They chatted about how the company is funded and the challenges of gaining new funding in a covid hit economy.
Friday Jul 17, 2020
Friday Jul 17, 2020
Drew Barrand from Sports Loft talks to Ben Reynolds, CEO and co-founder of Spalk. They chat about how the company was formed by friends on a sofa watching sport, what the company does to support broadcasting and commentary and about how covid accelerated growth.
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
Nicolas Miranda from Sports Loft and Catapult Sports talks to Tal Brown from Zone7. They discuss how Zone7's algorithms help their clients, such as La Liga's Getafe, protect their athletes from injury. They talk through the challenges for elite sports teams in returning to action following the covid shutdown.
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
Yanni Andreopolous from Sports Loft chats to Satisfi Labs CEO and President Donny White. They discuss what thew company does, how it was founded and how they use AI to fuel search in sports venues. They also discuss the impact of covid on a business based around live events and how Satisfi responded to this.